For distributors and importers

Want to distribute a Chinese brand in your market?

Discover suitable Chinese brands or apply to represent a specific brand in your country.

Free eligibility check. The brand makes the final authorization decision.

  1. 1

    Tell us your market

    Share your market, product category and priorities.

  2. 2

    We review the fit

    Our team checks brand, market and channel fit.

  3. 3

    Choose the next step

    Move to discovery, assessment or a defined project.

518Chinese brand profiles
157markets
Human-reviewedbusiness enquiries

Do you already know the brand?

I already know the brand

You have a specific Chinese brand you want to represent.

  • Free eligibility check before paid work
  • Human review of company and market fit
  • The brand makes the final authorization decision
Assess a named brand for my market

From a free check to a governed mandate

Choose the next commercial step only when the evidence supports it

See pricing & engagement options
01Free eligibility

Company, market and requested-rights fit only.

02Opportunity assessment

US$1,500–3,000 for evidence, risks and a decision brief.

03Distribution mandate

Authorized: US$7,500–15,000. Exclusive: US$15,000–30,000 plus success fee.

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Can’t find the right product or brand?

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  • Start with the essentialsNo commercial documents are needed at this stage.
  • Private human reviewWe contact you only when there is a relevant next step.
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Chinese brand distribution knowledge

Guides for distributors

Practical guidance on evaluating Chinese brands, importing Chinese products, market entry, compliance, negotiation and partner due diligence.

All guides

Markets for Chinese brands

Check local market fit

Understand how Chinese brands can approach local channels, importer responsibilities, service expectations and certification needs.

All markets

Country-level location only. You can choose another market at any time.

Chinese brand matching & deal support

Need more than a directory?

Use paid, human-led support when you need a Chinese brand shortlist, company and commercial verification, or ongoing China-side procurement coordination.

View services & fees
01

Advisory and decision briefs

Public paid advisory starts with a US$590 China Match Brief; complex Problem-Solving Sprints start at US$1,800.

02

Named-brand representation

Opportunity assessments are US$1,500–3,000; qualified authorized and exclusive mandates use higher launch fees plus defined success milestones.

03

Sourcing and export execution

First or complex orders are typically 5%–8% with a US$500 minimum; repeat same-supplier orders may reduce to 3%–4%.

Public discovery remains free. Paid work begins only after scope, deliverables and fees are confirmed.

View all services & fees

Industry cases

What distribution partnerships reveal in practice

Source-led cases examined through cooperation process, partner responsibilities, result limitations and importer decision value.

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Five European markets; China production context

CFMOTO and KTM: from China distribution to reciprocal production

A partner-specific case tracing how CFMOTO and KTM moved from China distribution into a 51:49 manufacturing venture and reciprocal market access without treating capacity or production as sell-through.

11,014 JV motorcycles PIERER Mobility’s 2024 annual report charts 11,014 KTM or KTMR2R motorcycles produced by the joint venture in 2024, compared with 15,943 in 2023 and 1,639 in 2022. This is production volume, not registrations, dealer sell-through, revenue or profit.

Importer lens: Advance from distribution into reciprocal production or deeper governance only after reconciling output with market demand, validating product quality and service performance, assigning homologation, intellectual-property, inventory and warranty duties,…

Read the full case
Malaysia

CHAGEE and Magma: testing a 30-outlet directly managed rollout in Malaysia

A partner-specific case examining how a 60:40 Malaysia joint venture opened 30 directly managed outlets in 2025 while its early financial results still showed a loss.

30 outlets Magma Group said Chagee Magma operated 30 Malaysian outlets as of 31 December 2025: one global flagship, two flagship stores and 27 standard outlets. Its annual report records RM10.85 million of 2025 revenue and a RM4.23 million loss for the associate before adjustment for Magma’s ownership share; these are venture-level, not store-level, results.

Importer lens: Treat 30 outlets as an executed pilot portfolio, not automatic proof to scale. Before another lease cohort, compare stores by opening month, format and catchment; separate flagship investment from…

Read the full case
Germany and Sweden

BYD and Hedin Mobility: shifting distribution roles in Germany and Sweden

A partner-specific case tracing how a 2022 importer-and-retailer appointment evolved into direct BYD distribution while Hedin retained retail roles in Germany and Sweden.

2 markets restructured The parties transferred German passenger-vehicle and spare-parts distribution to BYD Automotive GmbH in 2024 and ended Hedin’s Swedish passenger-vehicle distribution role in July 2025. Hedin remained a BYD retailer in both markets; the outcome is a role change, not a disclosed sales or profit result.

Importer lens: Use the case to decide whether national distribution should remain delegated, move in-house or be separated from retail. Before changing the mandate, define performance and control triggers; map vehicles,…

Read the full case

Reported figures remain attributed to their primary sources. Each indexed case adds ChinaBrandPath analysis of the operating process, responsibilities, limitations and decisions an importer should verify.

Brands & products

Find brands by what you want to sell

Start with an industry or exact product type, then evaluate the Chinese brands behind each category.

Explore the full directory

Home, Kitchen & Furniture

Explore Chinese brands across Home, Kitchen & Furniture. Compare the active product families Furniture, then move into exact…

1 categories16 brands

Reviewed distribution routes

Chinese brand partner routes with public evidence

Official public programmes and reviewed contact routes are shown separately from ordinary brand profiles. Country, channel and rights still require brand confirmation.

View reviewed routes
Official public programmeUnited KingdomDistributor

EcoFlow dealer programme — United Kingdom

EcoFlow

An official EcoFlow dealer application route for qualified UK energy, outdoor, retail and installer partners.

Product focus
Home Backup Power, Portable Power Stations
Market coverage
United Kingdom

Evidence reviewed 2026-07-14. Country and rights still require brand confirmation.

Official public programmeMultiple MarketsEcommerce Partner

UGREEN wholesale and resale programme

UGREEN

A public wholesale route for independent retailers, corporate buyers and approved non-Amazon ecommerce channels.

Product focus
Cables & Adapters, Chargers & Power Adapters
Market coverage
Multiple Markets

Evidence reviewed 2026-07-14. Country and rights still require brand confirmation.

Official contact routeMultiple MarketsDistributor

PETKIT distributor enquiry — smart pet care

PETKIT

A public distributor contact for qualified pet-care importers, specialty retailers and ecommerce partners.

Product focus
Automatic Pet Feeders, Pet Water Fountains
Market coverage
Multiple Markets

Evidence reviewed 2026-07-14. Country and rights still require brand confirmation.

Importer decision map

Move from verification to a controlled reorder decision

Use seven evidence-led hubs to evaluate the company, product, batch, economics, channel, obligations and final distribution decision.

Open the full decision map

Importer intelligence

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