Trust and evidence

How ChinaBrandPath labels brand and distribution evidence

A public brand profile, contact route or reseller listing is not the same as an authorized distributor appointment. This policy explains the evidence levels, unknowns and review boundaries used across the site.

Evidence hierarchy

Use the strongest source that supports the exact claim

Official public programmeA current first-party brand page explicitly describes a wholesale, dealer, distributor or partner application route. Country and rights still require confirmation unless the source states them.
Official contact routeA first-party contact or business-development route exists, but it may not prove active recruitment, territory availability or partner terms.
Reviewed public signalA source supports identity, products, markets or channel context but does not establish a current appointment opportunity.
Unconfirmed or staleThe evidence is incomplete, conflicting, outdated or no longer sufficient for the current claim. It must not be presented as active availability.

Claims we do not infer

Unknown stays unknown until the responsible party confirms it

  • A brand website does not prove that the company is accepting distributors.
  • A global partner form does not prove that a specific country or channel is available.
  • A reseller or marketplace seller does not prove an authorized or exclusive appointment.
  • A local office does not prove local stock, wholesale responsibility or distributor status.
  • MOQ, price, inventory, certification, support and exclusivity are not treated as facts without current evidence.
Final decision owner

Only the relevant brand and contracting parties can grant authorization, define exclusivity and sign the final agreement.

ChinaBrandPath can provide a bounded assessment or coordinate a mandate, but cannot replace that decision.

Review controls

Dates, sources, corrections and human decisions remain visible

Source and review dateMaterial profiles and cases identify their source context and review date where available. Time-sensitive claims must be reconfirmed before action.
Fact, claim and analysisOfficial-source facts, a company’s own commercial claims and ChinaBrandPath analysis are kept conceptually separate.
Human reviewAutomated scoring or drafting may assist internal work, but it does not publish a page, contact a brand or decide authorization.
CorrectionsSend the exact page, disputed statement and supporting source. Material corrections are reviewed before the page is changed.

Editorial and paid work remain distinct

Payment does not buy a verification label or guaranteed outcome

Public profiles and evidence labels follow the same source rules whether or not a company later purchases an assessment or mandate. Paid work buys the defined research, coordination or execution scope — not authorization, exclusivity or favorable editorial treatment.

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