Decision 01
Chinese brand and company authenticity
Verify who the legal counterparty is, what the brand owns or controls, and whether the claimed export or partner route is genuine.
Open this decision hubImporter decision system
Importer Decision Map
Seven evidence-led decisions from verifying a Chinese brand through deciding whether to reorder, renegotiate or stop.
Use this map to move through an import opportunity in decision order. Each hub states the evidence to collect, the assumptions to test and the condition for moving forward. The map is designed for importers, distributors, wholesalers, retailers and ecommerce operators assessing Chinese brands and products.
Decision 02
Product evidence and documentation completeness
Determine whether the exact SKU has enough technical, compliance and commercial evidence for a serious import review.
Open this decision hubDecision 03
Sample and production-batch consistency
Convert an approved sample into a controlled production specification so the shipped batch matches what was tested and sold.
Open this decision hubDecision 04
Landed cost, payment and delivery assumptions
Build the first-order economics from all cash, logistics and timing assumptions—not from the supplier unit price alone.
Open this decision hubDecision 05
Local channel margin and controlled pilot
Test whether local channels can make money and whether customers will buy before committing to broad distribution.
Open this decision hubDecision 06
Compliance, warranty, spare parts and returns
Confirm the importer’s regulatory and after-sales obligations and turn them into an operating and cost plan.
Open this decision hubDecision 07
Distribution negotiation, reorder or stop decision
Turn pilot evidence into a disciplined agreement and a clear decision to scale, renegotiate, pause or stop.
Open this decision hubUse the map in sequence
Start with proof, then commit capital
A later-stage commercial opportunity does not remove the need to verify the company, product evidence and operating assumptions first.