Li Auto

Li Auto develops family-oriented new-energy SUVs and MPVs across extended-range and battery-electric platforms, alongside charging and connected services.

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Brand overview

Brand profile: Li Auto is a Beijing automotive brand focused on family passenger vehicles. Its range combines L-series extended-range electric SUVs, i-series battery-electric SUVs and MEGA battery-electric MPVs, with vehicle software and charging services forming part of the ownership experience.

Product range: Extended-range electric sport-utility vehicles; battery-electric sport-utility vehicles; battery-electric multi-purpose passenger vehicles; home charging equipment and high-power public charging services; connected vehicle and driver-assistance functions for supported configurations. Model specifications and destination-market availability differ across the range.

Importer considerations: Extended-range and battery-electric vehicles require different service and compliance planning. An extended-range SUV still includes a combustion-based range extender, while a battery-electric model depends entirely on charging access. Domestic-market connectivity, maps, language options and driver-assistance features cannot be assumed to work in another country. Customer support must cover high-voltage systems, battery diagnostics, software access and, where fitted, range-extender maintenance.

Commercial evaluation path: Choose the exact powertrain, model year and destination before discussing inventory. Confirm lawful import and registration routes, charging compatibility and the contracting party's territory authority with qualified local specialists. Test account activation and supported digital functions in the intended market, and document any unavailable features before sale. Agree recall handling, service tools, technical training, parts supply and battery or range-extender repair responsibilities before committing to a retail or fleet program.

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Product range

Representative product categories

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Product categoryCommercial EV Chargers

Product categoryHome EV Chargers

Product categoryNew Energy Passenger Vehicles

Representative category imagery is used for quick identification; models and availability vary by market.

Products and positioning

Core product lines

Extended-range electric sport-utility vehicles; battery-electric sport-utility vehicles; battery-electric multi-purpose passenger vehicles; home charging equipment and high-power public charging services; connected vehicle and driver-assistance functions for supported configurations

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