Brand profile
SIRUI
Within Camera Accessories, SIRUI offers Cine and still-camera lenses: 2026 Vision Prime T1.4 full-frame modular-mount primes with current 15, 24, 35. The main commercial audiences are Photography, cinema and video distributors, camera and rental retailers.
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Brand overview
Brand profile: SIRUI: Zhongshan imaging brand spanning cine and photo lenses, camera supports, professional continuous lighting and observation optics.
Product range: Cine and still-camera lenses: 2026 Vision Prime T1.4 full-frame modular-mount primes with current 15, 24, 35, 50, 75 and 150 mm or market-specific focal options and user-changeable Sony E, Canon RF, Nikon Z and L mounts; Night Walker T1.2 Super 35 cine primes; Saturn carbon-fiber, Venus and other 1.6x full-frame anamorphic lenses; Astra T1.8 1.33x autofocus full-frame anamorphic lenses; 20 and 40 mm 1.33x autofocus anamorphic lenses and adapters; IronStar and Jupiter full-frame cine or macro series; Aurora full-frame autofocus primes; Sniper F1.2 APS-C autofocus lenses; current full-frame, Super 35, APS-C and MFT products across E, L, Z, RF, EF, EFM, X, PL, DL and MFT or interchangeable mounts; carbon-fiber and aluminum photo and video tripods, one-step rapid systems, compact and travel tripods, tabletop supports and center columns; modular and fixed monopods; ball, fluid-video and gimbal heads, quick-release plates, clamps, feet, bags and support accessories; COB and monolight systems, LED panels, light sticks, esports lights, automatic inflatable lights, telescopic tube lights, projector lenses, battery grips, softboxes, stands and lighting modifiers; binoculars, spotting scopes and selected optical accessories.
Importer considerations: Freeze lens optics, mount, sensor coverage, focus, iris, squeeze and firmware; test flange, focus, MTF, distortion, breathing, flare, vignetting and set matching. Freeze support material, locks, head, plate and payload and test load, slip, cycles and stability. For lighting validate electrical, flicker, CCT, CRI or TLCI, output, thermal, fan, modifier and stand safety. Confirm authorized-dealer warranty.
Commercial evaluation path: Pilot one lens family across intended bodies, one tripod and head kit and one light with power and modifier. Run optical and mount calibration, payload and stability cycles, color and flicker measurements, thermal and electrical tests and field workflows; qualify spares and service; validate dealer authorization and regional warranty; and contract firmware, repair, field-action, withdrawal and recall duties before scale.
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Product range
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Representative category imagery is used for quick identification; models and availability vary by market.
Products and positioning
Core product lines
Cine and still-camera lenses: 2026 Vision Prime T1.4 full-frame modular-mount primes with current 15, 24, 35, 50, 75 and 150 mm or market-specific focal options and user-changeable Sony E, Canon RF, Nikon Z and L mounts; Night Walker T1.2 Super 35 cine primes; Saturn carbon-fiber, Venus and other 1.6x full-frame anamorphic lenses; Astra T1.8 1.33x autofocus full-frame anamorphic lenses; 20 and 40 mm 1.33x autofocus anamorphic lenses and adapters; IronStar and Jupiter full-frame cine or macro series; Aurora full-frame autofocus primes; Sniper F1.2 APS-C autofocus lenses; current full-frame, Super 35, APS-C and MFT products across E, L, Z, RF, EF, EFM, X, PL, DL and MFT or interchangeable mounts; carbon-fiber and aluminum photo and video tripods, one-step rapid systems, compact and travel tripods, tabletop supports and center columns; modular and fixed monopods; ball, fluid-video and gimbal heads, quick-release plates, clamps, feet, bags and support accessories; COB and monolight systems, LED panels, light sticks, esports lights, automatic inflatable lights, telescopic tube lights, projector lenses, battery grips, softboxes, stands and lighting modifiers; binoculars, spotting scopes and selected optical accessories
Applications
Independent and professional cinematography, narrative and documentary production, still photography, travel and landscape imaging, studio, interview and product lighting, architecture, macro and close-up work, gimbal and video support, creator and esports lighting, wildlife and outdoor observation and rental or education use
Product strengths
Integrated optics, machining, support and lighting history, affordable anamorphic and cine lens development, broad lens mounts and sensor formats, modular mount on Vision Prime, carbon-fiber lens and tripod products, rapid-height support systems, photo-to-cinema and continuous-light catalogue, more than 300 global sales outlets and showrooms and authorized-dealer warranty and service network
Market and channel fit
Target customers
Photography, cinema and video distributors, camera and rental retailers, studio and lighting channels, production companies, broadcasters, creators and optical or outdoor retailers
Existing export markets
Global-facing direct and dealer channels are verified across North America, Europe, Japan, Australia and other regions.
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