Brand profile

New Energy Passenger Vehicles

OMODA

OMODA at a glance

OMODA is Chery Automobile Co., Ltd.’s Wuhu-origin international automotive brand for design-led urban mobility. Its first OMODA 5 product series entered initial markets in 2022; OMODA then debuted as an independent international brand alongside JAECOO at Auto Shanghai in April 2023.

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Commercial snapshot

Brand
OMODA
Company
Chery Automobile Co., Ltd.
Headquarters
China · Wuhu
Core product lines
The current international catalogue lists OMODA C5, C7, E5 and O5. Regional programmes add OMODA 5 petrol and SHS-H hybrid, OMODA 7 petrol and SHS-P plug-in hybrid and OMODA 9 SHS-P. Naming, body, powertrain, traction battery, charging, ADAS, infotainment and connected-service specifications vary by destination.
Distributor availability
Not publicly confirmed
Sources and verification

Dates apply only to the listed facts.

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Importer considerations:

Treat each country and model-year configuration as a separate homologated vehicle. Freeze VIN, engine, transmission, motor, battery, charger, emissions hardware, software, radio, sensors and ADAS; complete whole-vehicle, crash, braking, lighting, EMC, radio, battery, charging, emissions, cybersecurity and privacy reviews; and resolve diagnostics, parts, technician training, roadside, warranty reserves, software updates and recall access before launch.

Commercial evaluation path:

Pilot one high-volume 5 or C5 specification and one E5, SHS-H or SHS-P configuration for a defined market and dealer footprint. Test range or fuel use, charging, thermal behavior, diagnostics, ADAS calibration and parts workflows; qualify high-voltage and body-repair partners; validate dealer, finance, connected-service and data roles; and contract inventory, roadside, warranty, battery, software, field-action and recall responsibilities before scale.

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Products and positioning

Applications

Private and family passenger transport, urban commuting, fleet and company-car programmes, petrol and hybrid transition fleets, plug-in-hybrid use with home or public charging and battery-electric urban and regional mobility

Product strengths

Chery vehicle engineering and manufacturing base, coordinated OMODA and JAECOO international organizations, design-led crossover positioning, petrol through battery-electric powertrain ladder, market-specific C5 or 5, C7 or 7, E5, O5 and 9 range, Euro NCAP five-star precedent for OMODA 5, current regional dealer and service locators, brochures, test drives, owner support and international launch experience

Market and channel fit

Target customers

National automotive importers, franchised dealer groups, fleet and leasing operators, finance and insurance partners, charging and roadside providers and parts and service organizations able to homologate, diagnose and support exact petrol, hybrid, plug-in-hybrid and battery-electric specifications

Export experience

The 2023 Wuhu global test event involved more than 100 media outlets from over 30 countries and regions and followed the Auto Shanghai brand launch attended by more than 400 dealer and media representatives. Current international and regional sites publish localized model, dealer, service, brochure, test-drive and owner-support routes, including active European, Middle Eastern and other country operations.

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