Luxeed

Luxeed at a glance

Introduced in 2023, Luxeed is the Wuhu smart premium new-energy passenger-vehicle brand developed through Chery Automobile and Huawei’s Harmony Intelligent Mobility Alliance. Chery provides vehicle manufacturing and the current configuration identifies the Chery Automobile manufacturer badge, while HIMA provides the customer-facing catalogue, ordering, test-drive and service channel.

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Commercial snapshot

Brand: Luxeed
Chinese name: 智界
Product categories: New Energy Passenger Vehicles
Company: Chery Automobile Co., Ltd.
Headquarters: China · Wuhu
Core product lines: The current lineup covers the New S7 battery-electric sport sedan; R7 coupe SUV in battery-electric and range-extended versions; V9 seven-seat range-extended flagship MPV; and the RX technology-luxury coupe SUV currently available for reservation. Model-specific capabilities include Huawei Tuling chassis systems, HUAWEI ADS 4 assistance, HarmonyOS cockpit functions, 800 V charging and battery systems, range extenders, connected services and premium cabin options.
Distributor availability: Not publicly confirmed

Sources and verification

Dates apply only to the listed facts.

www.chery.cn/media/1pnb02ey/chery-auto-2024-esg-report.pdf
Brand / Company / Headquarters / Core product lines
Checked 2026-08-26
hima.auto/zhijie/
Official website / Headquarters / Core product lines
Checked 2026-08-26
hima.auto/zhijie/r7/configuration/
Chinese name
Checked 2026-09-25

This independent editorial profile is for informational purposes only. Before committing capital, confirm product availability, exact models, pricing, partner terms and applicable regulatory requirements directly with the relevant parties. Official website

Importer considerations:

Luxeed may fit premium EV and intelligent-mobility channels, but the reviewed first-party materials verify China retail and support only. Prospective overseas partners should not infer Luxeed authorization from Chery’s wider international footprint. They should obtain written territory and trademark rights, exact model-year and VIN scope, destination homologation, charging and radio compatibility, cybersecurity and data approvals, connected-service availability, manuals and labels, diagnostic access, high-voltage training, parts, warranty and recall arrangements before taking orders.

Commercial evaluation path:

Select one fixed powertrain and trim for a named destination market. Confirm the legal manufacturer, plant, VIN structure and distributor authority; assemble type-approval, crash, battery, EMC, radio, charging, software-update, cybersecurity, privacy and transport evidence; validate charging, navigation, language, mobile account and OTA behavior locally; provision diagnostic tools, trained high-voltage service, parts and collision repair; and contract warranty, field-action, withdrawal and recall ownership before any pilot.

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Products and positioning

Applications

Premium personal and executive mobility, technology-led family transport, long-distance battery-electric or range-extended travel, seven-seat MPV use, fleet and corporate evaluation, dealership display, test-drive programmes, charging and connected-service ecosystems and authorized maintenance

Product strengths

Chery vehicle engineering and manufacturing, HIMA retail and service integration, Huawei cockpit and driver-assistance technology, battery-electric and range-extended powertrain coverage, sedan, coupe-SUV and MPV body styles, published model configurations and owner manuals and a current domestic test-drive, ordering and service network

Market and channel fit

Target customers

Authorized automotive distributors, new-energy vehicle retailers, fleet and corporate buyers, charging and service partners and specialist mobility operators able to manage vehicle homologation, software and connectivity, high-voltage systems, diagnostics, parts, warranty, recalls and data-compliance obligations

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