Brand profile
Luxeed
The current Luxeed portfolio centers on New S7 battery-electric sport sedan. The closest market-facing audiences are Authorized automotive distributors, new-energy vehicle retailers, fleet and corporate buyers.
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Brand overview
Brand profile: Luxeed: Wuhu smart premium new-energy passenger-vehicle brand combining Chery vehicle manufacturing with Huawei HIMA technology and channels.
Product range: New S7 battery-electric sport sedan; R7 coupe SUV in battery-electric and range-extended versions; V9 seven-seat flagship range-extended MPV; RX technology-luxury coupe SUV currently offered for reservation; model-specific Huawei Tuling chassis capabilities, HUAWEI ADS 4 driver-assistance packages, HarmonyOS cockpit functions, 800 V charging and battery systems, range-extender systems, cabin comfort, audio and connected-service options.
Importer considerations: Luxeed may fit premium EV and intelligent-mobility channels, but the reviewed first-party materials verify China retail and support only. Prospective overseas partners should not infer Luxeed authorization from Chery’s wider international footprint. They should obtain written territory and trademark rights, exact model-year and VIN scope, destination homologation, charging and radio compatibility, cybersecurity and data approvals, connected-service availability, manuals and labels, diagnostic access, high-voltage training, parts, warranty and recall arrangements before taking orders.
Commercial evaluation path: Select one fixed powertrain and trim for a named destination market. Confirm the legal manufacturer, plant, VIN structure and distributor authority; assemble type-approval, crash, battery, EMC, radio, charging, software-update, cybersecurity, privacy and transport evidence; validate charging, navigation, language, mobile account and OTA behavior locally; provision diagnostic tools, trained high-voltage service, parts and collision repair; and contract warranty, field-action, withdrawal and recall ownership before any pilot.
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Product range
Representative product categories
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Representative category imagery is used for quick identification; models and availability vary by market.
Products and positioning
Core product lines
New S7 battery-electric sport sedan; R7 coupe SUV in battery-electric and range-extended versions; V9 seven-seat flagship range-extended MPV; RX technology-luxury coupe SUV currently offered for reservation; model-specific Huawei Tuling chassis capabilities, HUAWEI ADS 4 driver-assistance packages, HarmonyOS cockpit functions, 800 V charging and battery systems, range-extender systems, cabin comfort, audio and connected-service options
Applications
Premium personal and executive mobility, technology-led family transport, long-distance battery-electric or range-extended travel, seven-seat MPV use, fleet and corporate evaluation, dealership display, test-drive programmes, charging and connected-service ecosystems and authorized maintenance
Product strengths
Chery vehicle engineering and manufacturing, HIMA retail and service integration, Huawei cockpit and driver-assistance technology, battery-electric and range-extended powertrain coverage, sedan, coupe-SUV and MPV body styles, published model configurations and owner manuals and a current domestic test-drive, ordering and service network
Market and channel fit
Target customers
Authorized automotive distributors, new-energy vehicle retailers, fleet and corporate buyers, charging and service partners and specialist mobility operators
Importer and distributor Q&A
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