Brand profile

Laifen

Laifen at a glance

Laifen is a Shenzhen-based brand focused on accessible premium personal-care technology operated by Shenzhen Shuye Innovation Technology Co., Ltd.

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Illustrative personal-care hair dryerIllustrative category image

Commercial snapshot

Brand
Laifen
Chinese name
徕芬
USCC (Unified Social Credit Code)
91441900MA52RPT83X
Entity Classification
Direct Manufacturer (In-House Production)
Company
Shenzhen Shuye Innovation Technology Co., Ltd.
Headquarters
Shenzhen, China
Core product lines
The current portfolio covers high-speed hair dryers, electric toothbrushes, electric shavers and personal-care accessories. Exact models, configurations and market availability should be confirmed for the intended destination.
Sales Channels
Beauty specialty, consumer electronics, department stores, salon-adjacent retail and ecommerce.
Existing export markets
International ecommerce, beauty, electronics and retail channels.
Target markets
Distribution availability must be confirmed with Laifen.
Certifications
Confirm current product-specific documents and local electrical requirements before launch.
Distributor availability
Not publicly confirmed

Confirm production capacity, quality controls and after-sales support before proceeding.

Sources and verification

Dates apply only to the listed facts.

This independent editorial profile is for informational purposes only. Before committing capital, confirm product availability, exact models, pricing, partner terms and applicable regulatory requirements directly with the relevant parties. Official website

Importer considerations:

Laifen is most relevant to beauty and personal-care distributors, electronics retailers, department stores, salon channels and qualified ecommerce operators, with buyer use cases including at-home hair care, travel grooming, oral care, beauty retail and consumer electronics gifting. Commercial strengths include focused product design, proprietary motor development and a growing personal-care ecosystem. Importers should assess current product-specific documents and local electrical requirements before launch.

Commercial evaluation path:

Use beauty specialty, consumer electronics, department stores, salon-adjacent retail and ecommerce to select one product family and a controlled pilot assortment. For the exact model, review current product-specific documents and local electrical requirements before launch. Then confirm landed economics, local service ownership, spare-parts or consumables supply, returns and warranty escalation before agreeing volume, territory or exclusivity.

Importer workspace

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Products and positioning

Applications

At-home hair care, travel grooming, oral care, beauty retail and consumer electronics gifting.

Product strengths

Focused product design, proprietary motor development and a growing personal-care ecosystem.

Price positioning

Mid-to-premium

Commercial terms

First order

Quoted after market and channel review

Sample policy

Confirm with Laifen distribution sales

Lead time

Quoted by Laifen distribution sales

Market and channel fit

Target customers

Beauty and personal-care distributors, electronics retailers, department stores, salon channels and qualified ecommerce operators.

Export experience

Laifen states that its products are present in more than five million households worldwide.

Partner and service support

Territory and cooperation policy

Laifen publishes an official distributors and sales email. Territory and commercial terms are subject to Laifen approval.

Marketing support

Confirm launch assets, localization and campaign support during official partner review.

Training support

Confirm product training with the official distribution team.

After-sales support

Warranty and local service arrangements must be agreed before launch.

Importer and distributor Q&A

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Priority recruitment

Active distributor campaign

Official public programmeMultiple MarketsDistributor

Laifen Personal Care Distributor Programme

Laifen

Laifen states that global distributors and agents are wanted for personal-care electronics and offers flexible trial ordering; specific countries and…

Product focus
High-speed hair dryers, electric shavers and electric toothbrushes
Market coverage
Multiple Markets

Evidence reviewed 2026-10-08. Country and rights still require brand confirmation.

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