Brand profile

Face MakeupEye MakeupLip Products

Joocyee

Joocyee at a glance

Joocyee is a Shanghai cosmetics brand with collection-led packaging and a range of finish and texture choices. Its products support beauty retailers that combine color selection with demonstrations of application, layering and wear.

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Illustrative Face Makeup product categoryIllustrative product category image

Commercial snapshot

Brand
Joocyee
Company
Shanghai Taihe Trading Co., Ltd.
Headquarters
China · Shanghai
Core product lines
Lipsticks, glosses, creams, balms, oils and liners; blush, highlighter, contour and bronzer; foundation, primer, concealer, setting powder and spray; eye makeup; removers; gift sets; brushes, eyelash curlers, makeup bags, hair accessories and solid perfume. Model specifications and destination-market availability differ across the range.
Distributor availability
Not publicly confirmed
Sources and verification

Dates apply only to the listed facts.

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This independent editorial coverage is for informational purposes only. It is not proof of an open territory, distributor mandate, endorsement, or available commercial terms. Before committing capital, confirm product availability, exact models, pricing, partner terms and applicable regulatory requirements directly with the relevant parties. Official website

Importer considerations:

Retail buyers need to distinguish a visually coordinated collection from a technically interchangeable formula range. Sheer, matte, glossy and multi-use products require different shade demonstrations, and permitted application areas must follow the exact label. Gift packaging adds seasonal inventory and damage exposure. Skincare-style ingredient language must not become unsubstantiated treatment claims in translated marketing or shelf signage.

Commercial evaluation path:

Choose one collection with a limited set of complementary shades and map every component to its formula, label and destination requirements. Test package closure, stick or pan integrity, color consistency and the intended layering routine. Set rules for testers and hygienic returns, retain batch references, and agree remaining shelf-life and packaging-defect standards. Evaluate repeat purchases separately from launch interest before widening the range or ordering gift sets for a fixed retail calendar.

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