HIYA Toys

HIYA Toys at a glance

HIYA Toys is a Shanghai licensed-collectibles brand operated through Ventures (Shanghai) Trading Co., Ltd. Its current storefront combines character action figures, creatures and display replicas for international collector channels.

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Commercial snapshot

Brand: HIYA Toys
Product categories: Collectible Figures
Company: Ventures (Shanghai) Trading Co., Ltd.
Headquarters: China · Shanghai
Core product lines: The current catalogue includes Exquisite Super 1/12-scale figures, Exquisite Basic and Basic+ figures in multiple scales, Exquisite Mini 1/18-scale figures, REPLICAart replicas and Stylist collectibles. Current properties include Monsterverse and Godzilla, Persona 5, Ghost in the Shell, Star Trek, Mega Man, The Walking Dead, G.I. Joe, 2000 AD, Rocky, Creed and Contra; exact licenses, editions and regions change by release.
Distributor availability: Not publicly confirmed

Sources and verification

Dates apply only to the listed facts.

Checked 2026-08-26

www.hiyatoys.com/pages/contact-us
Brand / Company / Headquarters
www.hiyatoys.com/
Official website
www.hiyatoys.com/pages/products-custom
Core product lines

This independent editorial profile is for informational purposes only. Before committing capital, confirm product availability, exact models, pricing, partner terms and applicable regulatory requirements directly with the relevant parties. Official website

Importer considerations:

HIYA Toys may fit licensed-toy distributors, hobby wholesalers and specialist collector retailers. Buyers should validate the property and territory rights for every SKU, adult-collectible or toy classification, age grade, mechanical and material safety files, paint and accessory configuration, labeling and language, importer marks, launch window, preorder allocation, channel restrictions, counterfeit controls and damaged-part replacement process before listing.

Commercial evaluation path:

Pilot one current figure series and one licensed property for a defined country and channel. Freeze SKU, scale, edition, packaging, license territory and release schedule; verify authorization, safety tests, age grading, artwork and traceability; inspect production samples and cartons; test preorder, allocation, cancellation, replacement and recall workflows; and agree price protection, marketing use, returns and after-sales ownership before expanding the range.

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Landed costTurn purchase, freight, duty, tax and channel assumptions into unit economics, break-even price and ROI. Opportunity fitCompare your market, channel, budget and MOQ limits with active distributor campaigns. Pilot orderEstimate a controlled first order, months of cover, reorder point and budget feasibility. RFQ builderCreate a complete first-contact email for a brand or distributor opportunity without missing commercial questions. Readiness checklistBuild a destination-aware evidence checklist for product, commercial, shipping and compliance review. Trade dataCompare reported import value and year-over-year change by country and HS code without presenting trade flow as consumer demand. Market entryBuild a phased country, product and channel plan with evidence gates, commercial tests and linked ChinaBrandPath tools.

Products and positioning

Applications

Specialist collectible retail, hobby and comic shops, licensed-merchandise distribution, ecommerce, convention and fan channels, collector pre-orders, display collections and limited market launches tied to specific entertainment properties

Market and channel fit

Target customers

Licensed-toy distributors, collectible and hobby wholesalers, specialist retailers, comic and game stores, ecommerce operators, convention sellers and established collector channels able to manage territory rights, pre-orders, age grading, packaging compliance and replacement support

Importer and distributor Q&A

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