Cheeryep

Cheeryep (QIANYAN) is a Nanjing colour-cosmetics brand focused on themed eyeshadow, face palettes and related makeup products.

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Brand overview

Brand profile: Cheeryep, also known as QIANYAN, develops themed eye and face makeup through Nanjing Twelve Beauties Cosmetics Co., Ltd.

Product range: The current portfolio covers 16-colour eyeshadow palettes; refillable matte, chameleon, pearl and baked eye colour; face palettes; lip products; makeup accessories. Exact models, configurations and market availability should be confirmed for the intended destination.

Importer considerations: The official store provides a direct-to-consumer international purchasing signal, not proof of wholesale supply, exclusive distribution rights or finished-product compliance in every selectable market. Product-page vegan and cruelty-free icons are marketing claims rather than substitutes for formula, safety, manufacturing and label evidence.

Commercial evaluation path: Select the exact shades and finished SKUs, then obtain full INCI and quantitative formula disclosures under confidentiality, batch COA, microbiological and heavy-metal results, stability and packaging-compatibility data, GMP evidence, artwork and claim substantiation. Confirm the responsible person, notification or listing, language, colour-additive and adverse-event obligations in each destination. Approve retained samples and transit tests, and contract batch traceability, breakage thresholds, replacements, recall cooperation and territory rights before the first order.

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Test the commercial assumptions

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Landed costTurn purchase, freight, duty, tax and channel assumptions into unit economics, break-even price and ROI. Opportunity fitCompare your market, channel, budget and MOQ limits with active distributor campaigns. Pilot orderEstimate a controlled first order, months of cover, reorder point and budget feasibility. RFQ builderCreate a complete first-contact email for a brand or distributor opportunity without missing commercial questions. Readiness checklistBuild a destination-aware evidence checklist for product, commercial, shipping and compliance review. Trade dataCompare reported import value and year-over-year change by country and HS code without presenting trade flow as consumer demand. Market entryBuild a phased country, product and channel plan with evidence gates, commercial tests and linked ChinaBrandPath tools.

Product range

Representative product categories

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Product categoryEye Makeup

Representative category imagery is used for quick identification; models and availability vary by market.

Products and positioning

Core product lines

16-colour eyeshadow palettes; refillable matte, chameleon, pearl and baked eye colour; face palettes; lip products; makeup accessories

Market and channel fit

Export experience

The 14# Flipped page states that Cheeryep ships worldwide, notes a typical shipping time of about one month and discusses possible powder crumbling in international transit. This supports cross-border consumer fulfilment only, not proven commercial export volumes or importer support.

Importer and distributor Q&A

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