361°

Within Sports Shoes, 361° offers Adult basketball, running, volleyball. Wholesale and channel development center on International distributors and authorised retailers serving performance-sports and sports-lifestyle channels.

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Brand overview

Brand profile: 361°: Jinjiang performance-sports brand spanning adult and youth footwear, apparel and accessories.

Product range: Adult basketball, running, volleyball, tennis, training and lifestyle footwear; men’s and women’s performance apparel; socks and sports accessories; 361° Kids footwear and apparel for running, basketball, football, rope skipping, badminton and outdoor activity.

Importer considerations: 361° may fit performance-footwear specialists, sporting-goods chains, sports-fashion retail, ecommerce and youth-sport channels. Adult and children’s assortments need separate size systems and material specifications, while footwear construction, textile composition, restricted substances, children’s safety details, destination labels and return exposure require SKU-level control.

Commercial evaluation path: Pilot a basketball line, a running line and a compact apparel range in one defined channel. Freeze lasts, size conversions, materials, colorways and factories, then test fit, bonding, abrasion, colorfastness and chemical compliance before adding youth ranges or discussing exclusivity.

Importer workspace

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Landed costTurn purchase, freight, duty, tax and channel assumptions into unit economics, break-even price and ROI. Opportunity fitCompare your market, channel, budget and MOQ limits with active distributor campaigns. Pilot orderEstimate a controlled first order, months of cover, reorder point and budget feasibility. RFQ builderCreate a complete first-contact email for a brand or distributor opportunity without missing commercial questions. Readiness checklistBuild a destination-aware evidence checklist for product, commercial, shipping and compliance review. Trade dataCompare reported import value and year-over-year change by country and HS code without presenting trade flow as consumer demand. Market entryBuild a phased country, product and channel plan with evidence gates, commercial tests and linked ChinaBrandPath tools.

Products and positioning

Core product lines

Adult basketball, running, volleyball, tennis, training and lifestyle footwear; men’s and women’s performance apparel; socks and sports accessories; 361° Kids footwear and apparel for running, basketball, football, rope skipping, badminton and outdoor activity

Applications

Basketball play and training, road and fitness running, court sports, gym and general training, active commuting and lifestyle wear, school sport, youth football and rope skipping, children’s outdoor activity, team or club retail and sports-fashion merchandising

Product strengths

Adult and youth sportswear portfolio, dedicated running and basketball development, signature basketball ranges, footwear and apparel production, international retail points and direct ecommerce

Market and channel fit

Target customers

International distributors and authorised retailers serving performance-sports and sports-lifestyle channels

Preferred channels

International distributors, authorised retailers, directly operated stores and direct ecommerce

Export experience

The brand operates 1,253 overseas points of sale and cross-border ecommerce, with a directly operated store in Malaysia.

Existing export markets

The Americas, Europe, Southeast Asia, the Middle East, Central Asia, South Africa and Russia

Importer and distributor Q&A

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