Brand profile
BLOOM
BLOOM Yoga offers coordinated yoga mats, props, balls, Pilates tools and resistance products for studio, fitness and specialist-retail programmes.
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Brand overview
Brand profile: BLOOM Yoga is a Nantong yoga and Pilates brand within the LIVEUP sports-goods portfolio.
Product range: The current portfolio covers yoga and exercise mats, anti-burst yoga and balance balls, yoga bricks, straps and towels, Pilates spine correctors and training tools, loop and super resistance bands, coordinated yoga and static-training sets. Exact models, configurations and market availability should be confirmed for the intended destination.
Importer considerations: BLOOM's coordinated colors and sets suit lifestyle retail, but soft-goods appearance can hide compound, odor, allergen and durability variance. Importers should approve each material family separately and prevent suppliers from changing foam density, plasticizer, rubber, textile finish or ball wall thickness after photography and sampling.
Commercial evaluation path: Pilot one mat, ball and complete yoga set in two colors. Verify restricted substances and latex disclosure, measure friction, thickness and compression, run odor, sweat, cleaning, UV, tear, strap, band-fatigue and ball anti-burst tests, trial instructions with instructors, then freeze compounds, colors, wall thickness, packaging, warnings, retained samples, change notices and complaint replacement terms.
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Product range
Representative product categories
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Representative category imagery is used for quick identification; models and availability vary by market.
Products and positioning
Core product lines
yoga and exercise mats, anti-burst yoga and balance balls, yoga bricks, straps and towels, Pilates spine correctors and training tools, loop and super resistance bands, coordinated yoga and static-training sets
Applications
yoga and Pilates practice, stretching, balance and mobility, home wellness, studio classes, static training, posture work, fitness retail, giftable sets and instructor-led programs
Product strengths
official LIVEUP group identification of BLOOM as its yoga brand, documented 2022 launch, dedicated current product catalogue, coordinated mats, bricks, straps, balls and sets, Nantong company identity and address, international LIVEUP distribution and OEM or ODM support
Market and channel fit
Target customers
yoga and Pilates distributors, wellness retailers, studios, instructors, sporting-goods shops, ecommerce sellers, women-focused fitness programs, hotel wellness facilities and importers building coordinated accessory collections
Preferred channels
LIVEUP group distribution, fitness and wellness retail, studios, ecommerce, international agents, branded product sets, OEM and ODM programs and direct Nantong company inquiry
Export experience
BLOOM uses the LIVEUP group's international distribution and agent structure, which the official company profile describes as reaching more than 100 countries and numerous retail, studio and professional fitness customers.
Existing export markets
The brand addresses global yoga, wellness and sporting-goods markets, while chemical restrictions, latex disclosure, ball and exercise-product standards, warnings, cleaning claims, packaging, language, consumer guarantees and recall duties differ by destination and material.
Certifications
BLOOM and LIVEUP authorization and exact contracting, exporting and manufacturing entity, final mat, ball, brick, strap, band, towel, corrector or set SKU and factory, material formulation and thickness, PVC, TPE, rubber, PU, EVA, textile and latex composition, restricted substances, phthalates, PAHs, heavy metals, azo dyes, allergens and skin-contact evidence, odor and volatile emissions, colorfastness, sweat, disinfectant, UV, heat and hydrolysis resistance, mat friction, compression set and tear, ball size, rated load, anti-burst and slow-deflation tests, band tensile, elongation and fatigue, strap and stitching strength, brick compression, corrector structure and stability, dimensional tolerances, warnings, cleaning instructions, destination chemical and consumer-product rules, packaging, batch traceability, supplier and compound change control, golden samples, recall plan and warranty routing
Partner and service support
After-sales support
Trace material, color, size and lot; air and inspect balls before first use and retire punctured, sticky, cracked or distorted units; replace bands or straps showing cuts, whitening or lost elasticity; keep mats clean and dry with approved products; avoid heat, sunlight and incompatible solvents; publish user and inflation limits; and hold matched pumps, plugs, straps, bands, bricks and replacement set components with complaint and recall procedures.
Importer and distributor Q&A
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