Decisión del importador 04 de 07

Supuestos de costo puesto en destino, pago y entrega

Construya la economía del primer pedido a partir de todos los supuestos de caja, logística y plazos, no solo a partir del precio unitario del proveedor.

Direct decision rule

Proceed only when the landed-cost model, working-capital peak, Incoterm, payment milestones and delivery responsibilities are explicit and stress-tested.

Use this stage when

  • The quotation excludes freight, duty, testing, local handling or returns.
  • The MOQ or deposit creates material stock and cash-flow exposure.
  • Lead time, booking window or title-transfer point is unclear.

Evidence to collect

  • SKU-level quotation, MOQ, carton data, HS classification assumptions and Incoterm.
  • Freight, insurance, duty, tax, customs, testing, warehousing and last-mile estimates.
  • Deposit, balance trigger, currency, bank charges and credit terms.
  • Production lead time, inspection window, booking time and delay remedies.

Decision checklist

  • Calculate landed cost per sellable unit, including expected loss and returns.
  • Model base, adverse freight, exchange-rate and sell-through cases.
  • Confirm what evidence releases each payment milestone.
  • Assign responsibility for export, import, clearance and delivery exceptions.

Risks and exceptions

Requirements vary by product, destination market, Incoterm and the legal structure of the transaction. Public information is a screening input, not a substitute for current legal, customs, tax, compliance or laboratory advice for the exact product and market.

Comprobaciones relacionadas y guías de trabajo

Evidencia de esta decisión

Estas guías responden preguntas específicas dentro de esta etapa. Solo se añaden guías nuevas cuando aportan evidencia, método o análisis diferenciados.

Siguiente nodo de decisión

Margen de canal local y piloto controlado

Pruebe si los canales locales pueden obtener beneficios y si los clientes comprarán antes de comprometerse con una distribución amplia.

Continúe con la siguiente decisión
Hablar con ChinaBrandPath WhatsApp · Marcas y mercados