वितरण वार्ता, पुनः ऑर्डर या रोक निर्णय

Direct decision rule

Negotiate territory and growth commitments from measured sell-through, service performance and cash economics; never treat the first shipment as proof of repeatable demand.

Use this stage when

• A pilot or first order has produced enough data for a commercial review.
• The brand requests forecasts, exclusivity, targets or a larger reorder.
• Margin, returns, support or channel conflict may require revised terms.

Evidence to collect

• Sell-in and sell-through by SKU, channel, cohort and period.
• Net margin after discounts, marketing, returns, service and financing.
• Stock cover, aging, forecast accuracy, fill rate and lead-time performance.
• Brand support delivery, channel compliance and unresolved risk register.

Decision checklist

• Compare the result with the thresholds agreed before the pilot.
• Separate fixable execution issues from weak product-market fit.
• Tie exclusivity, targets and support to measurable reciprocal duties.
• Document a scale, revise, pause or stop decision with an owner and date.

Risks and exceptions

Requirements vary by product, destination market, Incoterm and the legal structure of the transaction. Public information is a screening input, not a substitute for current legal, customs, tax, compliance or laboratory advice for the exact product and market.